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MTV Movie Awards

C-HR Launch

The Plan

Develop three immersive installations based around C-HR campaign that took guests on a visual journey by combining two worlds: The archetypes of fantasy infused with images of Macro-Cosmos and a world of illusions.

The Ask

Toyota needed to create an after party experience for the MTV Movie Awards based around the Toyota C-HR broadcast fairy-tale themed spots.

Toyota C-HR Launch

Toyota C-HR Launch

The Result

3 Immersive Brand Experiences.

1,600+ Guests. 

1,300+ Photos Taken.

Projection Mapped Custom Content.

  • Guests entered through a crystal-like mirrored hallway, where they were greeted by a character dressed as Cinderella in a one of a kind custom made LED illuminated dress.

  • An aerialist dressed as Rapunzel slinked high above a C-HR vehicle on a crescent moon.

  • Using customized facial recognition software, guests were able to take their photos home on a printed 3”x3” custom brochure with artist designed Toyota C-HR art.

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