Spotlight
MTV Movie Awards
C-HR Launch
The Plan
Develop three immersive installations based around C-HR campaign that took guests on a visual journey by combining two worlds: The archetypes of fantasy infused with images of Macro-Cosmos and a world of illusions.
The Ask
Toyota needed to create an after party experience for the MTV Movie Awards based around the Toyota C-HR broadcast fairy-tale themed spots.
Toyota C-HR Launch
The Result
3 Immersive Brand Experiences.
1,600+ Guests.
1,300+ Photos Taken.
Projection Mapped Custom Content.
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Guests entered through a crystal-like mirrored hallway, where they were greeted by a character dressed as Cinderella in a one of a kind custom made LED illuminated dress.
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An aerialist dressed as Rapunzel slinked high above a C-HR vehicle on a crescent moon.
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Using customized facial recognition software, guests were able to take their photos home on a printed 3”x3” custom brochure with artist designed Toyota C-HR art.