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Spotlight

DREAMFORCE 2018

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The Ask

During DREAMFORCE 2018, Salesforce wanted to create a unique experience-driven networking event that celebrated the PepUp Tech Foundation and their mission to foster the development of future leaders. 

The Plan

We created an immersive celebration of Pep-Up Tech complete with a full-scale game show, special guest appearances, and curated food experiences. The goal was to not only give students a chance to exercise valuable networking skills but also authentically connect them to participating executives and prospective job opportunities.​

Dreamforce 2018
ANTHEMIC / FLOOD

Dreamforce 2018

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The Result

300+ Attendees.

C-Suite and VIP Guests.

5 On-Site Job Offers.

29 Million+ Media Impressions.

100% Positive Sentiment.

  • Host Sasheer Zamata of SNL and Special Advisor to President Barack Obama Valerie Jarrett made special appearances and spoke candidly with audiences.

  • The Ellen Degeneres Show and CNET were in attendance which resulted in coverage on CNET.com

  • Food selections from notable San Francisco eateries such as Humphry Slocombe, Del Popolo, and Namu Gaji.

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