Compelling social content for music, culinary & action sports verticals.
Connect Toyota to current culture, showcasing partnerships, key vehicles and features.
THE ASK
Create content and social campaigns across multiple vehicle launches.
Partnerships with key talent & organizations to connect target audiences.
THE PLAN
“Corolla Cross Step” with Aubrey Fisher
Corolla GR Four launch “The Detective” IG teaser
Top Chef, Melissa King’s Venza social campaign
On The Road at Home - FLOOD & Toyota featuring The Regrettes, IDKHOW, Ambré and Blu DeTiger
Tundra launch featuring Olympic & Paralympic gold medalists & musicians
THE PROGRAM
Toyota’s first ever TikTok with 3.2m+ views and 36k likes
“On The Road at Home” key partnership generated 9m+ views with 20m+ impressions
Tundra lifestyle content strategy has actively supported partnerships with Toyota Olympic and Paralympic Athletes
THE RESULT
