A commercial for Master & Dynamic, featuring Kevin Durant.
Build brand awareness, emotionally connect with consumers & reinforce Master & Dynamic’s brand philosophy.
30 sec commercial, “REINVENTION,” featuring Kevin Durant with signature M&D products.
The narrative captures the moment KD looked inside himself and decided how his future would look. Amplified by VO in his own words.
BTS campaign for press + social extensions.
Michael Muller photography campaign for media, OOH, BTS, and socials.
Extension into NIKE Kevin Durant sneaker release campaign, “Behind the Design: KD 13 Chill and Hype.”
Generated over 300 million earned media impressions and 2.2 million views across Nike, Master & Dynamic, Kevin Durant, and ThirtyFive Ventures socials.