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A commercial for Master & Dynamic, featuring Kevin Durant.

Build brand awareness, emotionally connect with consumers & reinforce Master & Dynamic’s brand philosophy.

THE ASK

30 sec commercial, “REINVENTION,” featuring Kevin Durant with signature M&D products.


The narrative captures the moment KD looked inside himself and decided how his future would look. Amplified by VO in his own words.

THE PLAN

BTS campaign for press + social extensions.


Michael Muller photography campaign for media, OOH, BTS, and socials.


Extension into NIKE Kevin Durant sneaker release campaign, “Behind the Design: KD 13 Chill and Hype.”

THE PROGRAM

Generated over 300 million earned media impressions and 2.2 million views across Nike, Master & Dynamic, Kevin Durant, and ThirtyFive Ventures socials.

THE RESULT
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