A vibrant tribute to the Bay during the biggest sporting event
Create a standout experience that authentically connects with the brand's hometown roots and asserts Levi's authority as the originator of denim lifestyle.
THE ASK
Levi’s® Home Turf
A curated, hyper localized space thoughtfully designed to celebrate hometown cultures.
THE PLAN
A reimagined bank vault for product display and seeding
A striking 7' batwing sculpture
A first-of-its-kind NPR Tiny Desk concert experience
10 live performances from artists including E-40, Too Short, T.I., P-Lo, Souls of Mischief, and Kehlani
A Levi's Wear Longer sustainability workshop for local high school students, led by Kristin Juszczyk
THE PROGRAM
8k+ guests over 3 days
20+ athlete and talent appearances (including Spike Lee, Shaboozey, Fat Joe, Paige Bueckers, Young Miko, and George Kittle)
25k trading cards distributed
900 unique custom trading cards generated onsite
Established strong fashion credibility through key partnerships
Authentic community integration and Bay Area storytelling through collaborators such as Colin Taniguchi, Apexer, Señor Sisig, Johnny Doughnuts, and Big Time Vintage
THE RESULT
