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A celebration of the GRAMMYs as a next gen culture-defining experience.
Engage Gen-Z music fans into the GRAMMYs. Drive tune-in to the telecast, social engagement & earned media.
THE ASK
The inaugural “GRAMMY House” - a physical representation of the GRAMMYs, combining history with emphasis on the next generation.
THE PLAN
“Universe of Hip-Hop” exhibit designed by Cey Adams for 50 years of hip-hop.
Starmaker Studio Producers Panel, London on Da Track, ATL Jacob, Murda Beatz, and more.
Celestial Sessions Emerging Artists Showcase
GRAMMYs NextGen Party
THE PROGRAM
237,952,990 impressions
2,177,624 engagements
83% positive sentiment
31% increase in telecast viewership
NOTABLE COVERAGE
Billboard, Rolling Stone, Variety, BizBash, Black Enterprise, The Root
THE RESULT
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