An interactive, live streamed Superstar Showdown experience.
Increase awareness of Fanduel’s sports-betting platform, build brand equity with Super Bowl fans and drive user adoption of the FanDuel app.
THE ASK
Redefine the night before the Super Bowl via experiences in Los Angeles (2022) and Phoenix (2023), with NFL legends & celebrities.
In-person and online FanDuel app integrations for a share of $300k in prizes.
THE PLAN
Livestreamed shows: The Killers, Wiz Khalifa & Ludacris. Hosts: Pat McAfee, Kay Adams, and Lisa Kerney. All-star guests: Rob Riggle, Darius Butler, AJ Hawk, and Ty Schmit.
Legendary streamer Dr DisRespect as “Games Master.” Hall of famers & celebs (including Rob Gronkowski and Joe Montana) competing.
THE PROGRAM
43m Media Impressions
9.8m Livestream Impressions
415k Livestream Attendees
100K+ Entries to Free-to-Play Games (app adoption)
4.8k Event Guests
THE RESULT
