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The Challenge

Politicon organizers needed to connect directly to the actively engaged young generation who are passionate about their beliefs and interested in politics while creating a new story for the stale state of political conventions. They also needed help producing the whole thing.​



The Result

Over 12,000 attendees.

2,000 attendee line for Trevor Noah.

5.2 Billion PR impressions.

75 Broadcasts.

50 Movie screens.

25 Comedy events.

  • Over 500 Entertainers, Politicians, and Pundits (including Edward Snowden, James Carville, Sarah Palin, Beck Anne Coulter, Larry Wilmore, Jeff Ross, Barbara Boxer, Van Jones, and more)

  • The Art Of Politics Show installation featuring Shepard Fairey, Robbie Canal, Sabo, and Michael D'Antuono

  • Over 25 media partners including NBC, Vice News, Bloomberg, Newsweek, KCRW, and The Washington Post

  • Trevor Noah's first US performance as the Daily Show host

  • Ann Coulter and Van Jones debate

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