The Plan

Bring the Levi’s customization offerings together via custom built shipping containers and create a visually stunning open, fishbowl-style footprint that takes cues from Miami’s lush and modern aesthetic. 


Find the perfect piece of undeveloped land in the Wynwood Arts District of Miami to house the experience. Lease it, permit and build this modern customization powerhouse.

  1. Create and produce a truly one-of-a kind brand and retail experience in Miami while celebrating Levi’s unwavering commitment to collaboration and sustainability.

  2. Showcase Levi’s “best of” product customization offerings, featuring the all-new FLX laser technology and Levi’s Tailor Shop in a modular-style footprint that doubles as an event & energy space. 

  3. From concept to opening of doors, own and execute all production within an 18-month period.

The Ask

The Result

5 months active, 1 acre, 48 thousand square feet, 6 thousand plants and 12 fully custom fabricated modular spaces.

‘Always On’ programming including Art Basel, Super Bowl, Khalid Global Product Launch, Girls Don’t Cry, BAPE & OBEY collaborations + more.

100,000+ attendees & counting.

Established a NEW business model.

  • Global launch of Levi’s customization technology featuring bespoke workshops with artists and guests such as Shepard Fairey, Futura, Don C, ASAP Ferg, A-Trak, Winnie Harlow and more.

  • Incredible sustainable partnerships developed with local Wynwood & Miami based companies, keeping the project green and improving the community while doing it.