Levi’s needed to create a powerful brand moment to highlight the grand opening of its largest retail store ever in New York City’s Times Square. Create a never before done retail event celebrating one of the greatest cities in America.
Develop a once in a lifetime surprise in-store New York moment the night before the opening that celebrated true New York culture with curated collaborative performances, insane VIP & celebrity influencers, massive product collaborations and in-store experiences that elevated customization like no other.
Once in a Lifetime Music Experience.
498 Million+ Media Impressions.
Six Food Experiences & a Speakeasy.
A true New York experience like no other featuring performances by Lauryn Hill, Joey Badass, Julian Casablancas, De La Soul, Q-TIP, Raekwon, Nile Rodgers + Chic. Plus VIP guests including Hailey Baldwin, Dylan Sprouse, Ansel Elgort, Christie Brinkley and lots more.
Product collaborations with iconic NYC artists Futura, 13th Witness and Happy Noise.
Custom Levi’s mobile vinyl lab including exclusive 7” vinyl in partnership with Rhino Records.