NIKE & SNKRS: KD
NIKE was working on creating a unique and personal story behind the design of Kevin Durant’s latest NIKE Basketball, KD 13 “Chill” and “Hype” shoe launch.
Louder (Than) Bombs / ANTHEMIC, worked with NIKE on the BEHIND THE DESIGN digital content for the launch of the KD 13.
Behind The Design
SNKRS App Campaign
MASTER & DYNAMIC
Louder Than Bombs, worked to create an emotional story around Kevin’s connection to music and his process to master his craft. Kevin’s recent decision to join the New York Nets became the backdrop for the story. Rather than tell a typical sports hero narrative of making it from the streets, or a rapid fire shooting hoops spot, Re-invention became the story of how the biggest moves you make aren’t always on the court. It’s often the quiet before the storm where you go to collect your thoughts and make the decisions that define your road ahead.
Generated over 300 Million Earned Media Impressions and 2.2 Million views across Nike, Master & Dynamic, Kevin Durant, and ThirtyFive Ventures socials.
BRAND ALIGNMENT / MESSAGE
CAMPAIGN CREATIVE & PRODUCTION
CREATIVE DEVELOPMENT & BRAND STORY
PRODUCTION - CONTENT, PHOTO, PRINT & OUTDOOR
DIGITAL ASSET PRODUCTION
NIKE SNRKS APP BEHIND THE DESIGN
M&D BROADCAST COMMERCIAL EXECUTION
M&D BEHIND THE SCENES EP CREATION