Spotlight

NIKE & SNKRS: KD

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NIKE was working on creating a unique and personal story behind the design of Kevin Durant’s latest NIKE Basketball, KD 13 “Chill” and “Hype” shoe launch.

Louder (Than) Bombs / ANTHEMIC, worked with NIKE on the BEHIND THE DESIGN digital content for the launch of the KD 13. 

Nike KD13 

Behind The Design

SNKRS App Campaign

kdbg copy.jpg

Spotlight

MASTER & DYNAMIC

Louder Than Bombs, worked to create an emotional story around Kevin’s connection to music and his process to master his craft. Kevin’s recent decision to join the New York Nets became the backdrop for the story. Rather than tell a typical sports hero narrative of making it from the streets, or a rapid fire shooting hoops spot, Re-invention became the story of how the biggest moves you make aren’t always on the court. It’s often the quiet before the storm where you go to collect your thoughts and make the decisions that define your road ahead.

Reinvention Campaign

Campaign

Generated over 300 Million Earned Media Impressions and 2.2 Million views across Nike, Master & Dynamic, Kevin Durant, and ThirtyFive Ventures socials.

CONCEPT
 

  • BRAND ALIGNMENT / MESSAGE

  • CONCEPT  DEVELOPMENT
     

CAMPAIGN CREATIVE & PRODUCTION
 

  • CREATIVE DEVELOPMENT & BRAND STORY

  • PRODUCTION  - CONTENT, PHOTO, PRINT & OUTDOOR

  • DIGITAL ASSET PRODUCTION 

  • NIKE SNRKS APP  BEHIND THE DESIGN 

  • M&D BROADCAST COMMERCIAL EXECUTION

  • M&D BEHIND THE SCENES EP CREATION

©2019 by Anthemic Agency.