Louder Than Bombs, worked to create an emotional story around Kevin’s connection to music and his process to master his craft. Kevin’s recent decision to join the New York Nets became the backdrop for the story. Rather than tell a typical sports hero narrative of making it from the streets, or a rapid fire shooting hoops spot, Re-invention became the story of how the biggest moves you make aren’t always on the court. It’s often the quiet before the storm where you go to collect your thoughts and make the decisions that define your road ahead.