JBL | anthemicagency

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Spotlight

JBL Fest 2018 & 2019

The Ask

Harman Audio and JBL needed to make a big statement with their customers, fans and media through a larger than life destination based experiential event that could happen every year. They entrusted ANTHEMIC to make that happen.

The Plan

Create a four day experience for music fans in Las Vegas filled with festival style concerts, a hotel property takeover, over the top brand activations, and a full-on hospitality retreat for VIP guests.

JBL

JBL

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The Result

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306,000+ RSVPs.

2 Entire Hotel Takeovers.

24,000+ Attendees.

17+ Brand Activations.

8 Epic VIP Experiences.

3.5 Billion+ Media and

Social Impressions.

Live performances from massive artists including Khalid, RUN DMC, Pitbull, Bebe Rexha, Ellie Goulding, Quincy Jones, Armin Van Buuren, Mabel, Tinie Tempah, DJ Tigerlily and more.

Jaw dropping environmental design, projection mapping and video content for 8 venues, including 6 custom built stages.

Media coverage by Rolling Stone, Hypebeast, Forbes, Elle, People, Extra, Genius, etc.

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