JBL Fest 2018 & 2019

The Ask

Harman Audio and JBL needed to make a big statement with their customers, fans and media through a larger than life destination based experiential event that could happen every year. They entrusted ANTHEMIC to make that happen.

The Plan

Create a four day experience for music fans in Las Vegas filled with festival style concerts, a hotel property takeover, over the top brand activations, and a full-on hospitality retreat for VIP guests.

The Result







306,000+ RSVPs.

2 Entire Hotel Takeovers.

24,000+ Attendees.

17+ Brand Activations.

8 Epic VIP Experiences.

3.5 Billion+ Media and

Social Impressions.

  • Live performances from massive artists including Khalid, RUN DMC, Pitbull, Bebe Rexha, Ellie Goulding, Quincy Jones, Armin Van Buuren, Mabel, Tinie Tempah, DJ Tigerlily and more.


  • Jaw dropping environmental design, projection mapping and video content for 8 venues, including 6 custom built stages.


  • Media coverage by Rolling Stone, Hypebeast, Forbes, Elle, People, Extra, Genius, etc.