©2019 by Anthemic Agency.


JBL Fest 2018

The Ask

Harman Audio and JBL needed to make a big statement with their customers, fans and media through a larger than life experiential event. They entrusted ANTHEMIC to make that happen.

The Plan

Create a four day experience for music fans in Las Vegas filled with festival style concerts, a hotel property takeover, over the top brand activations, and a full-on hospitality retreat for VIP guests.

The Result

166,000+ RSVPs.

Entire Hotel Takeover.

14,000+ Attendees.

7 Brand Activations.

4 Epic VIP Experiences.

53 Million+ Social Impressions.

  • Live performances from massive artists including Pitbull, Ellie Goulding, Quincy Jones, Tinie Tempah + DJ Tigerlily


  • Jaw dropping environmental design, projection mapping and video content.


  • Brand activations including a fully immersive sound tunnel that reacted to movement and touch.