JBL Fest 2018
Harman Audio and JBL needed to make a big statement with their customers, fans and media through a larger than life experiential event. They entrusted ANTHEMIC to make that happen.
Create a four day experience for music fans in Las Vegas filled with festival style concerts, a hotel property takeover, over the top brand activations, and a full-on hospitality retreat for VIP guests.
Entire Hotel Takeover.
7 Brand Activations.
4 Epic VIP Experiences.
53 Million+ Social Impressions.
Live performances from massive artists including Pitbull, Ellie Goulding, Quincy Jones, Tinie Tempah + DJ Tigerlily
Jaw dropping environmental design, projection mapping and video content.
Brand activations including a fully immersive sound tunnel that reacted to movement and touch.