The Challenge

DTS is an audio technology company who champion great sound at every touchpoint with lots of applications and many brand partners. In a 2015 re-brand the company was needing to grow brand influence and identity in the culture space. We worked with DTS to develop and execute DTS SPACE - a 3 year experiential culture program that positioned the brand as more forward thinking and creative, while building valuable relationships with partners and industry alike.

The Result

25+ events.

77 million event impressions.

20 million PR impressions.

5000+ influencer, artist, media attendees.

20% social growth over three years.

40,000+ email database.

14 content pieces developed.

  • Several high profile partnerships formed 28% growth in positive brand influence.

  • The Big Grams partnership featured live performances and an exclusive pop up.

  • TRON event partnership showcased the new Disney video game with DJ performance from Gorgio Moroder.

  • DTS x SXSW x FLOOD Magazine event featured Vince Staples, Peaches, Polica, Deap Vally, and Ra Ra Riot

  • John and Vinny dinner at Animal, featuring an exclusive sound experience from Reggie Watts.