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The Challenge

DTS is an audio technology company who champion great sound at every touchpoint with lots of applications and many brand partners. In a 2015 re-brand the company was needing to grow brand influence and identity in the culture space. We worked with DTS to develop and execute DTS SPACE - a 3 year experiential culture program that positioned the brand as more forward thinking and creative, while building valuable relationships with partners and industry alike.

FLOOD Big Grams Launch
DTS Space

FLOOD Big Grams Launch

The Result

25+ events.

77 million event impressions.

20 million PR impressions.

5000+ influencer, artist, media attendees.

20% social growth over three years.

40,000+ email database.

14 content pieces developed.

  • Several high profile partnerships formed 28% growth in positive brand influence.

  • The Big Grams partnership featured live performances and an exclusive pop up.

  • TRON event partnership showcased the new Disney video game with DJ performance from Gorgio Moroder.

  • DTS x SXSW x FLOOD Magazine event featured Vince Staples, Peaches, Polica, Deap Vally, and Ra Ra Riot

  • John and Vinny dinner at Animal, featuring an exclusive sound experience from Reggie Watts.

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