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Spotlight
Steve Aoki Launch
The Challenge
Burton is always creating product that is undeniably the best, so how do we bring that energy into the stores and create experiences that last? With collaboration efforts, gold standard athlete partners and locations in huge markets as the surface material we simply just made every decision the way a product designer at Burton would. Everything must be perfect and functional.
The Result
10+ events.
3000+ attendees.
200 million PR Impressions.
108 million event impressions.
350,000+ event RSVPs.
YOY sales growth in event markets.
15% foot traffic increase in event markets.
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Steve Aoki x Burton collaboration launch event in Los Angeles.
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Black Scale x Burton collaboration launch event in Los Angeles.
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Playboy x Burton collaboration launch events in Los Angeles & Chicago.
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Burton Durable Goods product launch event in San Francisco.
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Girls Night Out Burton launch event in San Francisco & Los Angeles.
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Transworld x Burton snowboard premiere event in Los Angeles.
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